Berkeley: 1901 Fourth Street - More Retail Coming Soon to 4th Street in West Berkeley

Rendering: Jamestown Properties.
While we've seen plenty of  activity on the mixed-use development front in West Berkeley, the retail scene has been fairly quiet with no major announcements of new high profile retailers coming to the popular 4th Street shopping area in Berkeley. This could all change soon as prominent new retail spaces will become available on the southern end of the shopping district in 2016. Developed by Jamestown Properties, about 22,000 square feet of retail space will be built on the corner of 4th & Hearst and will wrap around the existing one story structures that currently house Anthropologie, Paper Source as well as the Spenger's restaurant. Don't worry, all of these businesses will remain but the surface lots along 4th Street and Hearst Ave will disappear as all parking will be consolidated at the corner of 5th Street and University Ave. As you can see in the map below, the new retail spaces will create a paseo through the middle of the lot which will include retail spaces, small market stalls and a beer garden. From the renderings it looks like the developer is going for a Hayes Valley inspired look. 

Map: Jamestown Properties
Though a nice mixed-use building would have been perfect on this lot, I think this is a nicely designed retail project that will help extend 4th Street south toward the new housing developments that have been reshaping this area. Creating a cohesive neighborhood won't be possible until that huge parking lot across the street is developed but this is a big step in the right direction. It will be interesting to see what kind of retailers will be attracted to this location. Will it be large chains or independent boutiques? Or will it be cool alternative small chains like Steven Alan and Alternative Apparel (both found in Hayes Valley)? Whatever it will end up being, I look forward to a more complete and inviting block in this growing area.

Rendering: Jamestown Properties

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February 28, 2017 at 8:05 AM delete

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